Theme: Smart and collaborative solutions to enhance customer trust

The postal sector is essential for global communication and commerce, yet it faces challenges such as digital transformation, evolving market expectations and the need for increased collaboration. The aim of this forum is to bring together postal operators and wider postal sector players to discuss strategies for creating a more inclusive, collaborative and efficient postal ecosystem against the backdrop of rapid technological changes. As a supporting foundation and fulfilling its role as the primary forum for international postal cooperation, the UPU will provide an opportunity for dialogue on effective collaboration in order to build bridges between postal operators and their potential transport, technology, e-commerce, logistics and other partners.


Day 1 – October 22, 2024


12:30 – 13:30

Reception in celebration of the UPU’s 150th anniversary

UPU Logo

13:30 – 13:45

Welcome remarks

  • Marjan Osvald, Deputy Director General, UPU International Bureau
  • Tony Robinson, CEO and Founder, UKi Media & Events

13:45 – 14:15

Keynote session on artificial intelligence

Next-generation technologies such as artificial intelligence (AI) have become a source of both inspiration and anxiety for businesses and entire industries. The UPU’s keynote speaker will delve into some of today’s most pressing questions on the topic of AI. This session will provide insight into whether the postal and logistics sector is embracing AI effectively com¬pared to other industries globally, consider whether we are overestimating the impact of intelligent solutions on our business, and examine ways in which AI might help us to define a roadmap to success for the sector.

  • Edgar Barroso, CEO, Horizons Architecture, Professor of Innovation and Public Entrepreneurship at Tecnológico de Monterrey

14:15 - 15:15

Coffee break at the UPU stand


15:15 – 16:00

Round table on intelligent solutions for the postal sector

Inspired by the keynote session on AI, leaders from posts and technological partners will dive deeper into how the sector can apply intelligent solutions to better anticipate and meet customer needs. They will examine ways in which posts and wider postal sector players can use AI to optimize their collaboration.

Follow-up pitch from the UPU

  • Moderator: Edgar Barroso, CEO, Horizons Architecture, Professor of Innovation and Public Entrepreneurship at Tecnológico de Monterrey
  • Christian Oestergaard, Lead Visionary and Senior Group Strategist – IT Production/IoT/AI, PostNord
  • Farah Akoum, Senior Director – Product Management and Digital Shopping Experience, Nordstrom
  • Valeria Sadovykh, Technology Strategist, Microsoft
  • More to be announced shortly

16:00 – 16:30

Q&A with panelists


Day 2 – October 23, 2024


9:30 – 10:30

Coffee break at the UPU stand


10:30 – 11:00

Keynote session on cybersecurity

As technologies become more sophisticated, so do those who seek to abuse them. Customer trust is a key component in the survival of any business and, in our rapidly chang¬ing world, cybersecurity is a cornerstone in maintaining that trust. But how can organizations ensure that they are agile enough to implement cybersecurity solutions today that will con¬tinue to protect them and their customers tomorrow? Are traditional cybersecurity solutions still relevant, or should we skip ahead? The UPU’s keynote speaker will guide visitors towards the answers to these questions.

  • Nadja El Fertasi, Founder, Thrive with EQ, leadership coach on trust and security in dig¬ital transformation

11.00 – 11:30

Coffee break at the UPU stand


11:30 – 12:15

Round table on modern cybersecurity considerations for the postal sector

Following on from the preceding keynote session, leaders from posts and technology part¬ners will have the opportunity to discuss the sector’s current situation and investigate ways and means to safeguard customers by cooperating on agile cybersecurity solutions.

Follow-up pitch from the UPU

  • Moderator: Nadja El Fertasi, Founder, Thrive with EQ, leadership coach on trust and security in digital transformation

12:15 – 12:45

Q&A with panelists


12:45 – 14:30

Lunch break


14:30pm – 15:15

Partnership showcase

Posts and their partners will share their success stories and best practices for implementing intelligent solutions to the benefit of their customers and bottom line.

An Post (Ireland) and Hurricane Commerce will highlight their partnership, which strives to ensure the efficiency of cross-border e-commerce deliveries by leveraging Hurricane’s data solutions for duty and tax calculations. This collaboration will result in smoother customs processes and compliance, improving the overall experience for An Post’s customers.

Ukrposhta and AfterShip will share how they developed a special API, enabling Ukrainian merchants to sell and fulfil cross-border orders on platforms like Etsy and eBay, helping to track nearly 200,000 packages monthly and supporting Ukrainian merchants while preserving Ukrposhta’s shipping volumes.

  • Moderator: Farah Akoum, Senior Director – Product Management and Digital Shopping Experience, Nordstrom
  • Cyril McGrane, Director of Pricing, International & QOS, An Post
  • David Spottiswood, Co-Founder, Hurricane Commerce
  • Julia Pavlenko, Director of International Operations, Ukrposhta
  • Eric Pong, Logistics Partnerships Director, AfterShip

15:15 – 15:45

Coffee break at the UPU stand


15:45 – 16:30

Partnership showcase

Posts and their partners will share their success stories and best practices for implementing intelligent solutions to the benefit of their customers and bottom line.


16:30 – 17:00

Coffee break at the UPU stand