Speakers

Pieter Diepenmaat is COO and Head of Design at PARCELLOC, where he leads operations and design strategy for the company's mission to digitalize last-mile parcel delivery. He is a design leader who bridges digital and physical experiences - and the systems they're part of - with 15+ years leading design teams across Europe in mobility, industrial, and consumer sectors, from ambitious startups to established multinationals. His approach is hands-on: he works directly with teams across user research, product design, UX, industrial design, and engineering as interconnected practices, while also shaping the strategies and culture that determine whether design initiatives create lasting impact. Before PARCELLOC, Pieter was Lead Designer at Nederlandse Spoorwegen (Dutch National Railways), where he directed the design of digital travel experiences used by 7 million passengers. Earlier, as Strategic Design & Research Lead at Ford Motor Company, he led R&D teams developing passenger and commercial vehicle opportunities and is inventor on several logistics and delivery-vehicle patents. He also founded HOOG+DIEP Design Studio, and for over a decade has built communities of practice around human-centred design, IoT, and AI, including as a long-standing board member of ThingsCon.