International selling is no longer the barrier it once was, with global commerce expanding faster than ever. Businesses are growing across borders quicker than their compliance infrastructure can keep up. They're selling into new countries, shipping internationally, and facing a patchwork of constantly evolving customs duties, changing import taxes, and VAT obligations. Recent regulation and policy changes, such as the EU customs reform, have brought a new level of disruption and confusion for shippers and sellers.

 

The result is a gap between how easy it is to sell globally and how difficult it is to deliver a seamless buying experience while staying compliant. While demand for cross-border shopping is strong, unclear pricing, unexpected fees, and inconsistent experiences are creating friction that directly impacts the long-term trust of the customer and in return, the margins of the business.

 

This session is designed to bring clarity to a complex and fast-moving landscape. We’ll explore how businesses are navigating cross-border complexity and improving the buyer experience, plus share insights on reducing friction and risk, improving cost transparency, and scaling cross-border operations with confidence, globally.