A locker that only holds parcels is a cost centre with a paint job. Everyone in out-of-home agrees the box should earn more than delivery fees, and almost nobody has cracked the second revenue layer at scale. Each manufacturer takes five minutes to pitch what actually pays: advertising, returns as a service, temperature-controlled and grocery compartments, B2B rental, and opening the network to third parties per parcel. The discussion presses on the question a CFO keeps asking: in your model, who funds the compartment, the merchant, the carrier, the consumer, or the advertiser? With de minimis reform making delivery cost the merchant's primary lever, the timing could not be sharper.