Parcel & Post Programme 2026

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From ETA to Experience: The Royal Mail Case

23 Sept 2026
Last Mile Hub
eCommerce Operations & Fulfilment Operations & Efficiency Supply Chain, Delivery & Fulfilment AI, Automation & Emerging Technologies Industry Trends & Opportunities Customer Experience & Loyalty
From ETA to Experience: The Royal Mail Case

We explore how consumer expectations are reshaping parcel delivery. Drawing on Bettermile’s latest UK consumer research and the Royal Mail case study, he looks at how real-time data and last-mile intelligence can move tracking beyond static updates: delivering more precise ETAs, greater visibility and a more connected customer experience

Speakers
Simon Seeger, CEO - Bettermile