Breaking Through the Noise: How Startups Can Win the Right Attention from Postal Industry Players - Jesper Bang-Olsen

Startups entering the postal and logistics space face a unique challenge: gaining the attention of the right people at the right time, in an industry built on legacy systems and trust. This session examines how startups can effectively position themselves, connect with decision-makers, and align with real operational pain points to enhance their chances of pilot success and long-term impact. Learn what truly resonates with postal stakeholders—and what doesn't.