Thriving in E‑Commerce: Smart, Agile & Digital by Design
Eeuwe reflects on how PostNL’s move from ""doing digital"" to truly ""being digital"" - by embedding agile ways of working and a digital-first mindset - was a necessary foundation to unlock the next phase of transformation. And Eeuwe now explores this next phase with us: how staying ahead of the curve in areas like GenAI and cutting-edge algorithmic planning and data solutions enables PostNL to shape - not just follow - e‑commerce trends. With forward-thinking applications already in use, he shows how anticipating receiver needs and empowering customers with intelligent, seamless delivery and smart digital solutions makes PostNL a true enabler of growth and loyalty in an increasingly demanding market.