Custom GP Codes provide the same precise location functionality as standard GP Codes, while allowing users to select a more memorable or recognisable code.

Instead of relying on a randomly generated code, businesses can create a GP Code that is easier to remember, communicate verbally and include across customer communications.

A Custom GP Code can be used on websites, booking confirmations, invoices, delivery instructions, packaging, signage, QR codes and printed materials.

This makes them particularly useful for hotels, logistics companies, warehouses, offices, retailers, events and organisations with multiple entrances or access points.

For postal and courier operators, Custom GP Codes can help make the final destination clearer by identifying the exact entrance, gate or receiving point that the driver needs to reach.